Good Reads
Here is a list of the latest books I have read or am reading. I will give you a small synopsis and a rating on content quality along with some useful information about the book.
The Designer’s Guide to Marketing and Pricing by Ilise Benun and Peleg Top
I met the duo from Marketing Mentor at this year’s HOW Design Conference in Boston. Their session was all about how to market yourself as a solo-preneuer and how to find and keep your clients based on your marketing strategy having already selected your target market. Along with the book, they have created a great podcast series which they discuss chapter by chapter. The podcast is full of helpful information and you can always comment on them so they can further discuss the concerns in future podcasts. I give it an A.
The Designer’s Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches you how to create a smart marketing plan–along with small actionable steps to take to reach your financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
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The Graphic Design Business Book by Tad Crawford
Graphic designers in early- or mid-career and smaller design firms will find the big picture they need to succeed. This comprehensive resource offers inside advice from an array of top professionals in the field. Readers will find tips on building and protecting a business; marketing graphic design; proposals, pricing, and contracts; and the most pressing legal issues of the industry today.
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